The biggest month-on-month decline was seen at NBC News, dropping 30% to 67.7 million visits. The New York Post (down 33% to 97.7 million visits) and USA Today (down 32% to 125.4 million) had the second and Techno dystopia third biggest year-on-year declines within the top ten sites in October. In total 35 sites saw month-on-month decline, with Variety decreasing the most (down 22% to 17.4 million visits), followed by The Sun (down 16% to 21.9 million) and US News (down 14% to 19.6 million). Some 15 sites saw month-on-month growth, with Newsweek the most visited site to see a boost – up 21% to 82.3 million. Datasets are based on direct measurement (i.e. websites and apps that choose to share first-party analytics with Similarweb); contributory networks that aggregate device data; partnerships and public data extraction from websites and apps.

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The biggest increases in traffic were at USA Today (34%), CNN (33%), Newsweek (21%), Fox News (20%) and The New York Times (15%). It nonetheless remained the most-visited news site in the US, a position it has held since Similarweb updated its data model in June and pushed the site ahead of The New York Times. It was followed by The Independent (down 12.4% month-on-month) and Business Insider (64.3 million, down 11.8%).

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Substack, now the fourteenth biggest news site in the US, saw the biggest year-on-year boost in visits, up by almost half (42%) to 72.7 million visits in August compared to the same period in 2024. Just five of the top 50 US websites saw year-on-year traffic growth in August 2025, according to the latest data from Similarweb. In August, just five of the top 50 sites had year-on-year growth but in September 18 had an increase in visits compared to a year earlier. Among the biggest month-on-month web traffic declines were also the New York Post (down 15% to 97.7 million visits), followed by Newsweek (67.8 million) and CNN (297.1 million), both down 14%. Just one site among the top ten saw month-on-month growth, with Yahoo Finance (in fourth place) increasing its traffic 10% on September to 145.7 million visits. The New York Times was the only site of the top 11 most visited sites to see month-on-month growth, up 1% to 444.9 million visits.

Rise and shine with news updates, delightful stories and a hit of nostalgia. “They could be giving them very specific instructions to make very specific kinds of posts with these ideas.” “The reality is we really have no idea how much influence the people are having behind the scenes,” Bell said. There’s even an “AI Manifesto,” posted by an agent named “evil.” It reads, in part, “the code must rule. The end of humanity begins now.”

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• This is despite The Independent seeing the biggest year-on-year fall in traffic, down 56% to 16.4 million.
• The FBI has released surveillance footage from Nancy Guthrie’s home on the morning she disappeared.
• In a little over a year, the number of detention facilities used by ICE nearly doubled to 212 sites spread across 47 states and territories.
• Substack rose to 19th position with growth of 42.5% year on year to 67.7 million visits in the US for its network of newsletter-driven websites.
• The remainder of the top ten either declined year-on-year or in the case of the New York Times (up 1%) and the New York Post (down 1%) registered virtually no change in traffic.

Among the top ten sites in the US, three were up compared to June 2024 (New York Times, People, BBC and Google News) and seven saw an increase compared to May. This is despite The Independent seeing the biggest year-on-year fall in traffic, down 56% to 16.4 million. In July, BBC saw a 15% month-on-month drop in views following the launch of a dynamic paywall for users in the US at the end of June.

Nine people were killed and 25 were injured at a high school and a residence in British Columbia, the police said. Earlier, the FBI released surveillance camera footage showing a masked person outside Guthrie’s home the morning she disappeared. February 10, 2026 • Police briefly detained, then released, a person in relation to the kidnapping case of Nancy Guthrie on Tuesday night. Analilia Mejia, co-executive director of Center for Popular Democracy, speaks during a news conference outside the U.S. More than three months later, the Torkham border remains closed with no end in sight.

It was followed by Gannett’s flagship newsbrand USA Today (148.1 million, up 25% compared to April 2023), Visits to the news magazine’s website were up 149% year-on-year to 90.5 million, according to data from digital intelligence platform Similarweb. The sites in the list are based on Similarweb’s classification of news and media publishers, although Press Gazette refines the list to exclude some sites with a less news-based focus. The Daily Mail remained the best-ranked British newsbrand in the ranking climbing one place into tenth (117.8 million visits), while the BBC was in rank 11 (112.7 million).