Last month The Independent also featured among the ten fastest-growing sites in the top 50, as it seeks to grow its US foothold. The New York Times remained the biggest newsbrand in the US by number of visits, followed by CNN, MSN, Fox News and Yahoo Begincool Finance (150.1 million visits) which knocked People out of fifth position. Long-running magazine The Atlantic also saw a strong March with 30 million visits, an increase of 26% month-on-month. Along with USA Today (143.4 million visits, up 13% year-on-year) and New York Times (498.6 million, up 10%), it was one of three of the top ten websites by number of visits in March to see double-digit growth.

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It was followed by Gannett’s flagship newsbrand USA Today (148.1 million, up 25% compared to April 2023), Visits to the news magazine’s website were up 149% year-on-year to 90.5 million, according to data from digital intelligence platform Similarweb. The sites in the list are based on Similarweb’s classification of news and media publishers, although Press Gazette refines the list to exclude some sites with a less news-based focus. The Daily Mail remained the best-ranked British newsbrand in the ranking climbing one place into tenth (117.8 million visits), while the BBC was in rank 11 (112.7 million).

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• The paper has reportedly suffered subscription cancellations in recent months after proprietor Patrick Soon-Shiong intervened to block its editorial board from endorsing Kamala Harris in the US presidential election.
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• Australian-based Science Alert saw the highest growth month on month, up 60% to 23.4 million visits.
• Newsweek (up 20.1%), The Atlantic (26.6 million, up 16.2% month-on-month), The Washington Post (109.7 million, up 8.7%) and Substack (53.9 million, up 7.9%) were similarly among the fastest growers.
• What’s more, some of the activity on Moltbook appears to be driven primarily by humans nudging — or in some cases directing — their agents to post certain things.
• Similarweb generates its traffic data by applying machine learning and modelling to the statistically representative datasets that the company collects.

Substack, now the fourteenth biggest news site in the US, saw the biggest year-on-year boost in visits, up by almost half (42%) to 72.7 million visits in August compared to the same period in 2024. Just five of the top 50 US websites saw year-on-year traffic growth in August 2025, according to the latest data from Similarweb. In August, just five of the top 50 sites had year-on-year growth but in September 18 had an increase in visits compared to a year earlier. Among the biggest month-on-month web traffic declines were also the New York Post (down 15% to 97.7 million visits), followed by Newsweek (67.8 million) and CNN (297.1 million), both down 14%. Just one site among the top ten saw month-on-month growth, with Yahoo Finance (in fourth place) increasing its traffic 10% on September to 145.7 million visits. The New York Times was the only site of the top 11 most visited sites to see month-on-month growth, up 1% to 444.9 million visits.

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Among the ten biggest sites by number of visits, celebrity newsbrand People was the fastest growing year-on-year for a second month (140.2 million visits, up 31%). In September, the news division saw a spike as it increased 54% month on month (the biggest leap compared to August in the whole top 50 ranking) and 5% year on year to 96.6 million. Among the ten biggest news websites by volume of visits, USA Today was the fastest-growing for a third month in a row. Visits to the UK publisher’s site were up 29% month-on-month to 24.3 million, making it the second-fastest growing news site in the US, according to data from digital intelligence platform, Similarweb. Newsweek was once again the fastest-growing news website in the US in June 2023, notching 15% month-on-month growth to 110.2 million visits. All but eight of the 50 most-visited news sites in the US saw traffic growth in March compared to February, with a third seeing at least 10% growth in the longer month.

AP News grew 44.6% year on year to 110.9 million monthly visits, according to Similarweb data. Legal battles between AP News and Donald Trump have not done the news agency’s popularity any harm as it was one of the fastest-growing news websites in the US in April 2025. Mail Online, known as DailyMail.com in the US, also saw a steep traffic drop in May falling 32% year on year to 86.9 million visits per month in the US.